trust

Are you really protected from THIS?!

Reading time: 3.5 minutes

Imagine it.

Everything’s going great at work. Your company, the one you built up from nothing, is solid. You’re profitable, growing even, and the future looks bright. Cue the eighties rock montage as you slide on your sunglasses and punch the accelerator.

Until . . . something happens.

There’s an earthquake. Or a flood. Or a fire. Maybe the power goes out at the worst possible time and kills your local backups. Or maybe it’s a cyber attack. Those cybercriminals are ruthless and cunning and brutal. They’ll take as much as they can if they find a way onto your network.

Whatever the specifics, disaster strikes. Now what?

Expect the unexpected (blah, blah, blah . . . )

It’s a trite thing to say. We know. But still, as a business owner you have to (say it with us) expect the unexpected.

All kinds of things threaten the integrity of your data and the security of your tech solutions. Not to scare you, but there are so many things that could go wrong, there’s literally no way to have a contingency plan for every possible disaster.

When you stop and think about it, it’s sobering. But there’s a bigger problem—tech “experts” who are all too happy to give you what you absolutely do NOT need.

What you absolutely do NOT need

Let’s talk about what you don’t need.

You don’t need a cybersecurity plan that’s nothing but a high-tech security blanket. If all your cybersecurity does is make you feel better, what are you going to do when you actually need protection? All those warm fuzzies are going to evaporate when you realize the “great deal” you got on a cybersecurity partner meant teaming up with someone who didn’t know their own field.

But finding someone with real expertise isn’t enough, either, because you also don’t need someone who’s only out to sell you their favorite solutions, whether they fit your business or not. If you fall for that, you’ll end up with security solutions that don’t cover you the way you need to be covered.

And you might end up paying more than you should, too.

You also don’t need an IT support pro who dabbles in cybersecurity. Just because someone knows how to support a network doesn’t mean they know how to protect it. Support and protection are separate fields with separate skill sets.

So what do you need?

I feel like we never talk any more. Why can’t we just talk?

Obviously, you need someone who’s an unbiased expert. That’s a given. But you need even more than that.

What you really, really need is someone who’s willing to . . . just talk to you.

Cybersecurity is complex. It’s different for every company out there. What will protect you, your data, your customers’ data, your staff and your reputation will be different from what protects all those things for someone else. How could anyone promise you real protection if they don’t take the time to listen to you?

Short answer: they can’t.

If you want real cybersecurity protection from every possible threat, from natural disasters to the most devious cybercriminals out there, you need a cybersecurity partner who understands the value of conversation and is willing to really listen to you.

Seriously, just call someone you trust. (Maybe us. You can trust us.)

All of that leads to a very simple piece of advice. When it comes to your company’s cybersecurity, don’t try to do it on your own. Don’t shop based on price. Don’t let a fast-talking sales guy seduce you into an agreement that doesn’t really fit your company.

Instead, find someone you can trust who is willing to just have a conversation with you.

If you’re not sure where to start your search, we recommend checking out Ingram Micro’s Trust X Alliance. The only companies on their list are the best of the best. (We’re on the list . . . just so you know.)

But to be clear, we’re not saying you should partner with us. We’re saying you should partner with someone YOU trust who has the appropriate level of expertise and is willing to listen to YOU.

That’s the only way to ensure complete cybersecurity protection.

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